I’m an SEO content strategist, which means I use GSC heavily but don’t need to change any settings, so I’m a delegated owner. Try to give your team members just as much authority as they need and no further.įor example, at HubSpot, our technical SEO manager Victor Pan is a verified owner. Giving everyone full ownership could be disastrous - you don’t want someone to accidentally change an important setting. Think carefully about who should have which permissions. Full users can see most data and take some actions, while restricted users can only view most data. User: A user can see all data and take some actions, but can’t add new users.(Delegated owners can add other delegated owners.) A verified owner has completed the property verification process, while a delegated owner has been added by a verified one. They can add and remove other users, change the settings, see all data, and access every tool. Owner: An owner has total control over their properties in GSC.I know you might be itching to get to the good stuff (cough the data) but it’s important to do this right. If you don’t tell GSC which domain you prefer, Google may treat the (At this time you should also set up a 301 redirect from your non-preferred domain to your preferred one, if you haven’t already.) GSC Users, Owners, and Permissions That means we’ve told Google we want all of our URLs displayed in search as “And when third parties link to our pages, those URLs should be treated as “as well. HubSpot has chosen “as its preferred, or canonical, domain. However, if you type “” into your browser bar, you’ll land at “What is this sorcery? The answer? False! Each domain represents a different server those URLs might look very similar, but from a technical perspective, they’re two unique domains. Google-hosted sites, including Blogger and Sites pages, are automatically verified. (You need View, Edit, and Manage container-level permissions in GTM for this option.) Google Tag Manager container snippet code: Copy the GTM container snippet code associated with your site.(You need “edit” permission in GA for this option.) Google Analytics tracking code: Copy the GA tracking code that you use on your site.HTML tag: Add a tag to the section of a specific page’s HTML code.Domain name provider: Sign into your domain registrar (like GoDaddy, eNom, or ), and verify your site directly from GSC or add a DNS TXT or CNAME record.HTML file upload: Upload a verification HTML file to a specific location of your website.Of course, you can use GSC data to strategize how to rank higher - but simply adding your website to GSC won’t automatically make your rankings go up. You must have at least one verified owner per GSC property.Īlso, note that verifying your property doesn’t affect PageRank or its performance in Google search. Verification gives a specific user control over a specific property. Verifying Your Site on GSCīecause GSC gives you access to confidential information about a site or app’s performance (plus influence over how Google crawls that site or app!), you have to verify you own that site or app first. You must also add each domain (for example,, , and Google starts tracking data for your property as soon as you add it to GSC - even before it’s verified you’re the site owner. If your site supports both and add both as separate sites.Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet).Make sure you’re using the exact URL that appears in the browser bar. Choose “Website” from the drop-down menu and enter the URL of your site.Make sure you’re using your business (not personal) account if it’s a business website. How to Add Your Website to Google Search Console If you haven’t already signed up for GSC, it’s time to do so. Setting up owners, users, and permissionsįirst things first.Adding your website to Google Search Console.Of course, the more I used it, the less confusing it became.īut if you want to skip the learning curve (and why wouldn’t you), good news: I’m going to reveal everything I’ve learned about how to use Google Search Console like a pro. There were tons of labels I didn’t understand (index coverage?!?), hidden filters, and confusing graphs. I remember the first time I opened GSC - and it was overwhelming. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy. But anyone who’s got a website can and should dip their toes in these waters. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. It’s helpful on a macro and micro level - both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell. At any given time, I have GSC open in 2 to 10 tabs.
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